Understanding Your Users & Enhancing Their Experience
Thoughtful experiences are central to every successful environment. Our user experience (UX) team works within the threshold of strategy and design, and delivers an innovative solution that increases user engagement to support your business needs.
Beginning with a discovery phase, we conduct both quantitative and qualitative research to better understand your customers’ desires through their thoughts, feelings, and actions. Our approach is human-centered, and our research methods aim to empathize with your users, so we can design a solution that works for them.
The key to a successful structure is a solid foundation. We create solutions that solidify the structure of your website or product, including its sitemap, hierarchies, categorization, product attributes, and navigation. We understand what your users are looking for, and simplify the architecture to help them get there. Each project is unique, and we develop custom solutions based on variables such as shopability, scalability, and findability of products and/or content.
We perform a content inventory and review your site’s copy, images, videos, stories, ads, and every other meaningful element that the user will engage with. We propose a solution that consolidates, adds, and/or removes content to better reflect your business and user goals, ensuring that all content in the resulting design is both substantial and useful.
From customer journey mapping, to site flows, to individual page flows, we are always thinking about the journey from the point of view of your user. We develop solutions to your site’s current flow, and propose ways to optimize the experience for every customer segment, ensuring that users will be able to efficiently arrive at where they want to go, while enjoying the ride on the way.
When it comes to wireframing, whether low-fidelity whiteboard sketches or high-fidelity interactive prototypes, we weave function and user behavior together. We think through all user interactions- from the big picture to the micro-details, using data and analysis to inform our solutions. We are pro sketchers, thinkers, and dreamers, constantly scheming creative and quick iterations to deliver a design that not only satisfies the end user, but exceeds their expectations.