Refreshing an Ecommerce Experience
Tasked with developing a new online user experience for Royal Robbins, the team at Digital Operative sought to build and design an ecommerce site that would strategically highlight product benefits and build brand confidence among an older, affluent target audience.
- Website Design and Development
- Visual Design
- Strategic Planning
Compatibility Across All Devices
Older consumers often have more time to browse and shop online (think retirement) and have money to spend on technology. Digital Operative sought to bring Royal Robbins’ new user experience directly into the hands of these consumers by optimizing the site for all sized devices – mobile, tablets, desktop monitors, etc.
Accountability For Our Results
At the onset of this project, Digital Operative completed a comprehensive data and customer analysis, including a look at the brand’s initial online analytics, target market demographics and behavior, customer pain points, and more. The teams at Digital Operative and Royal Robbins then partnered together to develop, implement, and successfully launch an innovative online experience targeted specifically to the brand’s mature target audience with a goal of increasing ecommerce revenue and online brand awareness.