Creating a Digital Presence

Digital Operative was brought onboard by GSI Outdoors to create a digital presence – specifically, to build a visually appealing and user-friendly website that would facilitate an increase in revenue for a brand that previously relied on partners’ digital channels rather than their own.

Our Role
  • Website Design, Development and Continuous Improvement
  • Content Strategy and Creation
  • eCommerce Store Management
  • Search Engine Optimization

Website Design and Development

Online Innovation

Digital Operative developed the GSI site to seamlessly guide consumers through the process of choosing products to fit their specific outdoor needs. Through visually appealing design, the site welcomes visitors and guides them in and around the page.

Content Development

Telling a Story

A common theme among GSI consumers is their passion for the outdoors. Digital Operative was committed to carrying this theme throughout all aspects of content development, showcasing travel destinations and different activities for both individuals and groups. In every blog post and product description, the Digital Operative team drove home the importance of quality, adventure, community and genuine passion for the outdoors.

Compatibility Across All Devices

For a brand with such an active target market, Digital Operative knew that the design and layout of the GSI site had to be responsive to ensure functionality across a wide variety of screens and devices.

Ecommerce Store Management

A Streamlined eCommerce Experience

As GSI’s full-service digital partner, Digital Operative even assisted in managing their ecommerce store, including implementation of coupon codes, order processing and settlement in conjunction with the GSI Customer Service team, and coordinating order shipments in conjunction with the GSI Logistics and Customer Service team.

Search Engine Optimization

Boosting Online Visibility

The Digital Operative team managed GSI’s online search engine optimization (SEO) efforts by focusing on keywords that would best appeal to an active target audience seeking outdoor adventure.

The Outcome

Accountability for our Results

Digital Operative designed GSI Outdoors’ new website to seamlessly guide consumers through the process of choosing products and enhance their ecommerce experience. Digital Operative finished the project confident that objectives and goals had been met, and that a digital presence had been created that would ensure a profitable future for GSI.

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